Thursday, 27 March 2008

19% increase in genealogy visitors

Did you do a lot of genealogy searching in February? According to comScore Inc's Canadian statistics the category genealogy saw a 19% increase in unique visitors in February over January. That's an amazing increase considering that February is a short month.

Top 10 Gaining Site Categories by Number of Canadian Unique Visitors
February 2008 vs. January 2008
Total Canada -- Home and Work Locations(x)
Source: comScore Media Metrix
Total Unique Visitors (000)
Jan-2008 Feb-2008 % Change
Total Internet : Total Audience 23,802 23,814 0
Genealogy 1,705 2,021 19
Taxes 2,591 3,041 17
Lotto/Sweepstakes 5,219 5,725 10
Weather 9,719 10,374 7
Automotive -- Manufacturer 4,225 4,492 6
Real Estate 7,107 7,265 2
Sports 11,887 12,032 1
Flowers/Gifts/Greetings 5,749 5,818 1
Car Rental 723 729 1
Jewelry/Luxury Goods/Accessories 1,686 1,699 1

In recent postings Randy Seaver believes he sees a bottoming out in hits, following on long term declines, on some major genealogy sites based on Alexa statistics. One swallow doesn't make a summer and I'd certainly want to see more evidence in a sustained trend.

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