Newspapers are in trouble. There's even a website called Newspaper Death Watch.
Last Friday they ran an article New York Dailies Try Sharing Nicely
"Five New York newspapers have banded together to exchange content in the largest such arrangement since the share-nicely craze began last year.
No details were forthcoming, but the group issued a press release quoting top editors at all the participating papers making head-slapping “Why didn’t we think of this earlier?” statements."
If newspapers can do it why not genealogical society magazines?