Friday, 19 February 2010

Ancestry.com growth in 2009

Ancestry.com grew healthily in 2009, beating analysts estimates, as announced in a press release on its annual report http://finance.yahoo.com/news/Ancestrycom-Inc-Reports-prnews-2525584512.html?x=0

  • Subscribers totaled 1,066,000 as of December 31, 2009, a 17% increase over 2008.
  • Subscriber additions were 165,000 in Q4 2009, a 15% increase over Q4 2008.
  • Monthly Subscriber Churn(1) decreased to 3.6% in Q4 2009 compared to 4.0% in Q4 2008 and flat with 3.6% in Q3 2009.
  • Subscriber acquisition cost(2) in Q4 2009 was $85.21, compared to $79.26 in Q4 2008 and $70.55 in Q3 2009, reflecting investments in new television commercials for both our domestic and international markets.
  • Average Monthly Revenue per Subscriber(3) in Q4 2009 was $16.67, compared to $16.45 in Q4 2008 and $16.48 in Q3 2009.
The company forecasts the number of subscribers will be in the range of 1,200,000 to 1,225,000 by the end of 2010.

1 comment:

Dr. Bill (William L.) Smith said...

John,
I stopped by due to the Follow Friday referral from Randy Seaver. Glad I did. I have some US Anglo-Celtic ties, so look forward to following you. Keep up the good work.

Keep these ancestor stories coming!

Bill ;-)

http://drbilltellsancestorstories.blogspot.com/
Author of "13 Ways to Tell Your Ancestor Stories"