It was only a matter of time. Prices for DNA testing for genealogy have fallen over the years and the latest decrease comes from Family Tree DNA.
While that is still substantially greater than the $99 list price for a similar test at 23andMe or AncestryDNA that advertised price isn't the only consideration.
The Ancestry autosomal test is still not offered in Canada.
23andMe adds on a large shipping fee. You need to consider the significance for you of the access to FTDNA's genealogy-oriented database versus the medical information and comprehensive Ancestry Composition information you get with a 23andMe test. Note that with the new price there is no longer an advantage in testing with 23andMe and transferring the results to FTDNA.
Also FTDNA is now offering a full mtDNA test for $199, only $40 more than the price for the partial (HVR1 and 2) test offered previously.