30 May 2017

MyHeritage Announces New and Improved Ethnicity Estimate.

An announcement is coming today from MyHeritage.

Developed by the company’s science team, MyHeritage DNA customers will be provided a percentage-based estimate of their ethnic origins covering 42 ethnic regions.

The Ethnicity Estimate will be provided to DNA clients including those who have already uploaded their DNA data to MyHeritage from other services, or who will upload it in the coming months.

MyHeritage also provides a“reveal”  animation with original music composed by MyHeritage. Each of the 42 ethnicities has a distinctive tune, based on the region’s cultural elements; all tunes seamlessly connect to each other. Neat! Check out an example here.

An important part of the development project was the testing of more than 5,000 participants handpicked by MyHeritage from its 90 million strong user base, by virtue of their family trees exemplifying consistent ancestry from the same region or ethnicity for many generations. These Founder Populations project participants received complimentary DNA tests.

According to Dr. Yaniv Erlich, Chief Science Officer at MyHeritage, the company has plans to increase accuracy, extend the Founder Populations project further, and improve the resolution for ethnicities from highly diverse origins.

Thanks to Daniel Horowitz for the tip. MyHeritage is a Gold Sponsor at OGS Conference 2017.

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