Family Tree DNA sale reminder

All good things come to an end, and that includes the promotional prices at Family Tree DNA valid through December 31st.

New Kits Current Group Price SALE PRICE Y-DNA 37 $149 $119 Y-DNA 67 $239 $199 mtFullSequence (FMS) $299 $199 SuperDNA (Y-DNA 67 and mtFullSequence) $518 $398 Family Finder $289 $199 Family Finder + mtDNAPlus $438 $318 Family Finder + mtFullSequence $559 $398 Family Finder + Y-DNA 37 $438 $318 Comprehensive (FF + FMS + Y-67) $797 $597 Upgrades Current Group Price SALE PRICE Y-Refine 12-25 Marker $49 $35 Y-Refine 12-37 Marker $99 $69 Y-Refine 12-67 Marker $189 $148 Y-Refine 25-37 Marker $49 $35 Y-Refine 25-67 Marker $148 $114 Y-Refine 37-67 Marker $99 $79 Y-Refine 37-111 Marker $228 $188 Y-Refine 67-111 Marker $129 $109 mtDNAPlus $149 $129 mtHVR1toMega $269 $179 mtHVR2toMega $239 $179 mtFullSequence Add-on $289 $199

To order this special offer, log in to your personal page and click on the Order An Upgrade button in the upper right corner. A link to the login page is provided below. ALL ORDERS MUST BE PLACED AND PAID FOR BY MONDAY, DECEMBER 31, 2012 11:59:00 PM CST TO RECEIVE THE SALE PRICES.

The Family Finder test at regular price $289 is now considerably higher than being offered by competing companies. 23andMe now offers a test with greater coverage for $99 plus shipping. AncestryDNA offers a comparable test for $199.
FTDNA is known for service and educational materials, and the size of its database for which the company's advantage for this test is not evident. Although it does not typically aim to compete on price I'd be surprised if the $289 is not substantially reduced permanently in the near future.