FastCompany notices Genealogy

FastCompany, a business magazine that focuses on technology, business, and design has just posted an article Ancestors, Inc.: Insider the Remarkable Rise of the Genealogy Industry.

The first paragraph reads:

When MyHeritage, a genealogy site with approximately 80 million members, sent out a call to its users several months ago for photographs of members who strongly resemble their ancestors, responses poured in from around the globe. Approximately 110 users sent photos as part of a competition to win a family photo shoot. Many of the pictures looked as if they were of the same person.

Whether or not a 0.0001% response rate quite makes the point, the article is significant in raising genealogy's profile with a magazine readership that likely wouldn't normally give it a second thought.