Ancestry 3rd Quarter Financial Results

On October 21 Ancestry.com reported 3rd quarter results with total revenues for the quarter $171.5 million compared to $154.7 million in the third quarter of 2014, an increase of 12%.  AncestryDNA is mentioned as driving the growth of revenues along with the core Ancestry websites.
Overall the company reported a net loss for the third quarter of 2015 of $0.6 million compared to a net loss of $1.2 million in the third quarter of 2014.
With approximately 2,243,000 subscribers for all Ancestry websites in total as of September 30, 2015 subscriber growth is 6% compared to September 30, 2014.
The Company reported adding more than 400 million new records in the third quarter of 2015 to its collection of more than 16 billion records. Highlighted were
- the launch of the U.S. Probate and Wills collection, comprising 170 million records and more than 100 million Americans.
- Newspapers.com, an Ancestry business unit, announcing a collaboration with Gannett to digitally archive more than 80 U.S. newspapers.
- U.S. Social Security Applications and Claims Index, 1936-2007
- U.K. City, Town and Village Photos, 1857-2005
- U.K. Apprentices Indentured in Merchant Navy, 1824-1910
- Germany collections totalling 60 million new records.

Some notable facts from the 3rd quarter results:

- Marketing and advertising account for 38% of  operating expenses
- Subscriptions accounted for 86% of revenue increasing 12.6% from the previous 3rd quarter
- Product and other revenues (AncestryDNA?) accounted from the remaining 14% of revenue while increasing 52% from the previous 3rd quarter.
- Cost of subscription revenues in the 3rd quarter was 17% of subscription revenue.
- Cost of product and other revenues in the 3rd quarter was 64% of product and other revenue.

Subscriptions are Ancestry's cash cow while AncestryDNA (?) is the area of most rapid growth. If these growth rates were sustained the revenue from product and other revenue would exceed that from subscriptions by 2022.