There's nothing secret about Google Alerts, but many people aren't alert (sorry about that!) to the capabilities.
Set up an alert to inform you about new internet material Google finds during indexing the web. For genealogy search for terms for an organization, like "British Isles Family History Society of Greater Ottawa", for a place in your family history, like "Rokeby" or a name, like "Smith". "Smith" isn't recommended without an additional search term or terms.
You get to choose how often you want to receive notifications. I have several alerts active many of which only deliver a hit very occasionally; those are things I'd probably miss otherwise.
There's a good short explanation in the video below from Richard Byrne at Free Technology for Teachers where there are lots of other good tips applicable to genealogy.
08 October 2016
Google Alerts for Genealogy
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