AncestryDNA hits 3 million

Ancestry hits another DNA milestone with the pace of sales accelerated over the Black Friday/Cyber Monday period.
Ancestry sold 1.4 million kits in the fourth quarter, 390,000 more kits than were sold in all of 2015.
Read the company press release here and an article linked from Forbes here. There also a celebratory video linked from here.
That page suggests 15 million close cousin matches have been found. That's an average 5 per client.