Canadian DNA Test Survey

A survey by Ottawa-based Abacus Data finds that of the 11 percent of Canadians that report having taken a direct to consumer genetic test 61% did so in whole or part to understand history and ancestry.
Those who had taken a test were more likely to see themselves as the beneficiaries whereas those who had not believed the testing companies benefited more from such testing.
About 60% of the adult population in Canada were open to ordering a home kit genetic test. Most are in no hurry, and 18% would like to do one or are actively looking into it, leaving much room to grow for the sector.
Abacus Data conclude that a proactive and consistent story of how these services could contribute to a social net benefit would go a long way in making Canadians more comfortable about the prospect of taking one of these tests.