With more than 300 people having answered Gail Dever's recent survey family history society management should pay attention to her finding that "the top reason people decide not to renew their membership has less to do with networking with people and learning from other genealogists and more to do with what they receive for the cost of their membership."
That leaves lots of room for interpretation and her further analysis helps. A member's perception of the value proposition in their membership depends on what they want, which will depend in turn on their experience and approach - are they scrap-bookers, authors, looking to extend a lifetime of work experience for societal benefit, to get completely away from the area they worked in, looking to access others experience or hard to find resources, or maybe just comradeship around a common interest? There's more. A challenge for society boards is to find something for them all, or to deliberately decide what areas not to cater to.
Read the results of Gail's survey at http://genealogyalacarte.ca/?p=4585