Wednesday, 1 December 2010

23andMe extends holiday sale

DNA testing company 23andMe is moving aggressively in the face of competition to maintain leadership. The price reduction in place for the Black Friday weekend is extended, as announced on their blog at
http://spittoon.23andme.com/2010/11/30/holiday-sale-extended-through-christmas/

A 23andMe press release, here, explains a new chip with enhanced capabilities including testing more than one million SNPs.  I was delighted to find that the sample I just returned will be processed with the new chip but will not require the monthly fee they have introduced - the best of both worlds. Sometimes procrastination pays.

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