Thursday, 8 December 2011

LAC corporate video

"It’s the classic situation.
You’re celebrating a friend’s birthday and you’ve been asked to find the old Year Book and some pictures that will make the event really special."
Those are the opening lines in this new Library and Archives Canada corporate video. In simple language, grade 10 level, the video conveys the message of the mission and direction of the organization. Available in both languages it has optional closed captioning.

I understand the concept and text came from the creative services group at LAC; the production was by HyperActive, an Ottawa-based video production company.

Maybe one day LAC will walk the walk as well as this talks the talk.

1 comment:

Anonymous said...

Based on the content of the video, LAC doesn't have any digital content other than what they are converting from analog.