Monday, 1 October 2018

Meet the Quirky Genes

Personification is used to introduce the genes behind celiac disease (HLA-DQA1 and HLA-DQB1), muscle composition (ACTN3) and movement during sleep (BTBD9) in a quirky series of ads from 23andMe. They're now running on TV.
Read the Ad of the Day post and view the short videos from AdWeek here.

1 comment:

Toni said...

You have to pay to read the article.