Wednesday, 19 September 2012

A first genealogy infomercial

I have to admire Family Tree DNA for being the first that I know of in the genealogy business to use an infomercial.

Like most of the genre it's fast-moving, positive and colourful. There are simple repetitive messages sandwiched between examples of the benefits of using Family Tree DNA's product.

An infomercial wouldn't be true to type if it didn't include client testimonials. You hear an explanation of the thrill it was to confirm Native American ancestry.

But wait, there's more.

You hear of an adoptee's struggle to identify his birth father, which he did through a DNA test despite the official record being inaccurate.

Genetic genealogy nerds will recognize some of the most prolific people in the field. Those who attended the DNA sessions at the BIFHSGO conference will recognize Jane Buck.

The infomercial runs for 29 minutes on YouTube at

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