The Maturing of Genetic Genealogy

News that DNA testing company23andMe is laying off 100 people signals the heyday of DNA testing coming to an end.

CNBC reports that 23andMeCEO Anne Wojcicki cited a variety of factors, including both recession fears and privacy concerns.

Leah Larkin detected a slowdown in sales in September 2018. The lack of announcements on the number of kits sold in recent months has been noticeable. And pricing has become highly competitive.

None of this means that genetic genealogy is any less useful, just that companies that have relied on sales in an expanding market to support service will have to adjust their business model.

Look for announcements on takeovers in the coming months.