06 May 2013

Tips from Under The Influence

One of my favorite CBC radio programs is Under The Influence, with Terry O'Reilly, and the most recent episode "It's The Little Things" had a couple of adjacent statements that rang a bell for me.

First, "It's interesting to note that when businesses lose customers, most never try to get them back - feeling it's a lost cause.
But studies show that companies are twice as likely to regain lost customers as they are to gain new ones."
When your family history society loses a member what efforts do you make to get them back?

Second, for the special attention of LAC senior management, a quote attributed to Isadore Sharp, founder of the Four Seasons hotel chain, "We are only what we do, not what we say we are."

1 comment:

Susan said...

I was listening to that program, and agree with you whole heartedly! I was totalybimpressed. Some amazing practices, so many could take page from these companies. What note did you find on your pillow last night?