Wednesday, 24 July 2019

US Family Tree Magazine joins Old Farmers Almanac

New Hampshire based Yankee Publishing Inc. (YPI), publisher of Yankee, The Old Farmer’s Almanac, and New Hampshire magazine, has acquired US Family Tree magazine which had gone into bankruptcy protection along with all the assets of publisher F+W Media.

Active Interest Media had acquired Family Tree along with 14 other brands then immediately flipped it to Yankee Publishing.

Though the terms of the deal between AIM and Yankee were not disclosed, AIM’s bid for Family Tree was $100,000. Asked about the state of the magazine coming out of the bankruptcy Jamie Trowbridge, president and CEO of Yankee Publishing stated “On the business side, Family Tree depends more on consumer revenue than on advertising. That’s the case for most of our brands.” Trowbridge says that Family Tree’s print revenue held steady, but the online learning and e-commerce businesses require immediate attention, though he anticipates having them “back up to speed” by early fall.

Sourced from Folio here.

The US magazine Family Tree has no connection with the British magazine Family Tree.

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