Thursday, 12 January 2012

Over 84 million genealogists claimed in market assessment

For $1,450 Global Industry Analysts, Inc. will provide you a 55 page report on the genealogy products and services sector.

Their press release, Online Researchers Spur Growth of Genealogy Industry, According to a New Report by Global Industry Analysts, Inc. states that "ggenealogical enthusiasts are spending between US$1000 to US$18000 a year to discover his or her roots. The growth of the genealogy research market is being spurred by the spending of over 84 million genealogists. Emerging trends, such as male adoptees using consumer DNA tests to discover their surname, are expected to further promote growth of this industry." 

Noting that promising growth is mostly confined to Western nations they anticipate that "the trend is expected to continue as a growing number of individuals become more aware of the ease and convenience of tracing their lineage through online sites." 

Your $1,450 provides "a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an overview of the global genealogy products and services market, identifies emerging trends and growth drivers, traces the history of genealogy, provides a list of the most popular genealogy websites, and refers to all recent activity in the industry. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide." There is mention of 55 companies and no market data tables.

Comment: This posting is based on the press release. The report itself is too pricey for my budget, especially as the latest date mentioned in the summary is January 2009. Could the annual market actually be $84 billion or more as seems to be claimed?

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